Zest Outdoor Media, the world’s first green OOH asset management company, has introduced solar billboards to generate electricity.
Zest Outdoor Media announced on Saturday that it has bagged Guinness World Records certification for installing the highest number of solar panels on a single advertising billboard.
With 84 solar panels, Zest Outdoor will deliver over three lakh units over the next five years of solar energy to the railways, thus generating the world’s highest green energy (solar) from a single advertising billboard, a press release said here. There were 40 solar panels installed on the back of 2 billboards of size 30 feet x30 feet each i.e. 80 solar panels on both.
While obtaining the Guinness World Records certification, Zest Outdoor Media founder Mustafa Akolawala commented, “Getting validated by a prestigious international institution like Guinness World Records reinforces our grit to contribute on an even larger scale than we are already doing.
For now, we are aiming to gain an income of Rs 250 crore in the next three years.” Zest Media also announced Hyundai Motor India as its green partner, the release added.
Virat Khullar, assistant vice president & Group Head of Marketing at Hyundai Motor India Ltd, said, “We are proud to be a green partner of the OOH site, which has been awarded a Guinness World Record, offering this innovative, sustainable, and futuristic platform that not only reduces carbon emissions but also promotes renewable energy.”