Korean Singer and Actress IU Joins Estée Lauder as Global Brand Ambassador
Estée Lauder, a leading beauty brand, proudly announces the appointment of IU, renowned Korean singer, songwriter, and actress, as its newest Global Brand Ambassador. IU’s collaboration with Estée Lauder marks a significant milestone as she becomes the first Korean Global Brand Ambassador for the prestigious beauty brand.
IU will feature prominently in campaigns for Estée Lauder’s iconic franchises, Advanced Night Repair and Double Wear, with her first campaign set to debut in April 2024. This partnership adds IU to the esteemed lineup of Estée Lauder Global Ambassadors, including Ana de Armas, Amanda Gorman, and Karlie Kloss.
“We are delighted to have IU join us as Estée Lauder’s newest Global Brand Ambassador,” expressed Justin Boxford, Global Brand President of Estée Lauder. “IU’s influence as an artist is unparalleled, resonating deeply with fans worldwide through her music and impactful social media presence. We look forward to collaborating with such a talented and inspiring individual, leveraging her widespread popularity to connect with a new generation of consumers in Asia and beyond.”
IU herself expressed her excitement, stating, “I am incredibly thrilled to embark on this journey with Estée Lauder. As an iconic brand founded by a visionary woman leader, it holds a special place in the hearts of women globally. I am truly honored to be part of it.”
Kyumoon Lee, Senior Vice President/General Manager of Estée Lauder Asia Pacific, added, “IU’s impressive career spanning over 16 years has made her a trailblazer in the entertainment industry. Her unwavering commitment to philanthropy and dedication to making a difference align perfectly with Estée Lauder’s core values.”
About IU
IU is a multifaceted talent from South Korea, excelling as a singer, songwriter, actress, and philanthropist. With over 16 years in the spotlight, IU has captivated audiences across Asia with her music, starring in TV dramas and movies, and dedicating herself to various charitable causes. Her latest album, “The Winning,” released in February 2024, coincides with her inaugural world tour spanning Asia, Europe, and North America.
About Estée Lauder
Estée Lauder, the flagship brand of The Estée Lauder Companies Inc., continues the pioneering legacy of its founder, Estée Lauder, by creating innovative skincare, makeup, and fragrance products tailored to women’s needs worldwide. With a presence in over 150 countries, Estée Lauder maintains a strong and authentic connection with consumers across diverse touchpoints, embodying Estée’s timeless vision of beauty and empowerment.