NIQ Launches Global Media Division to Enhance Client Value
NIQ, the world’s foremost consumer intelligence company, is delighted to announce the introduction of its new Media Division, a strategic initiative aimed at amplifying the effectiveness of advertisers’ marketing endeavors and empowering partners to support our advertiser clients. This initiative underscores NIQ’s ongoing commitment to furnishing clients with the Full View™ and bolstering their marketing capabilities.
Heading the helm of the Global Media Division is Lana Busignani, a seasoned professional with a remarkable track record in steering strategy across various media products. Formerly associated with Quotient Technology Inc., Lana brings her extensive expertise to lead this strategic endeavor, drawing from seven years at Nielsen Media, initially spearheading global Marketing Effectiveness and subsequently serving as general manager of international media services. With a wealth of market research experience, including 15 years at IPSOS leading global advertising intelligence, Lana is ideally positioned to drive the success of NIQ’s Media Division.
“We’re thrilled to introduce our Media Division, a testament to our dedication to equipping clients with the Full View™. This strategic move, uniting the capabilities of NIQ, GfK, and MRI-Simmons, enhances client value and represents a significant stride toward a vibrant and dynamic industry,” remarked Lana Busignani, General Manager, Global Media at NIQ. “By harnessing our collective strengths, we are shaping a future where businesses can make informed decisions regarding their marketing investments and execution, consolidating our position as industry frontrunners.”
The Media Division will address three core industry challenges: identifying the right audience for brands, delivering that audience effectively, and ensuring optimal performance, by integrating the strengths of NIQ, GfK, and MRI-Simmons.
“With the launch of the Media Division under Lana’s leadership, we are thrilled to round out NIQ’s suite of services,” stated Susan Dunn, Chief Revenue Officer at NIQ. “This strategic initiative harmonizes our capabilities, offering clients a comprehensive solution to make informed and cohesive decisions in their marketing pursuits. Lana’s wealth of experience and strategic foresight align seamlessly with our commitment to providing clients with the Full View, solidifying NIQ’s position as a trusted partner in driving business success.”