Hindustan Zinc Unveils a New Campaign #ZincCity: Uniting Udaipur Through a Vibrant Cultural Tapestry
Nestled in the enchanting landscapes of Rajasthan, Udaipur, known as the ‘City of Lakes,’ has mesmerized the world with its rich history, vibrant culture, and breathtaking beauty. Today, on its foundation day, Hindustan Zinc, a subsidiary of Vedanta and the world’s second-largest producer of Zinc, headquartered in Udaipur, introduces a groundbreaking initiative – the #ZincCity campaign.
#ZincCity serves as a dynamic platform to celebrate Udaipur’s cultural spirit through various community and environmentally focused initiatives by Hindustan Zinc. The campaign aims to weave a new thread into Udaipur’s tapestry, fostering unity and inclusivity.
The initiative is set to bring people together from all corners of India and around the globe, curating a diverse range of events, including Music Festivals, Marathons, and Football Tournaments. These events are strategically designed to position Udaipur as a prominent destination for celebrating the rich tapestry of Indian culture.
In addition to the cultural events, #ZincCity will actively engage in community development initiatives such as Sakhi Utsav, Bird Festival, National Youth Day, and projects supporting women in mining. Emphasizing environmental stewardship, Zinc City will champion initiatives aligned with World Water Day and World Environment Day, showcasing Hindustan Zinc’s commitment to a sustainable future.
Through this visionary campaign, Hindustan Zinc aims to spotlight Udaipur’s cultural heritage and Zinc’s pivotal role in fostering holistic growth for communities and the environment. This endeavor aligns seamlessly with the company’s commitment to contributing to the economic growth of the nation.
Stay tuned for updates on #ZincCity as Hindustan Zinc leads the way in celebrating and nurturing the cultural essence of Udaipur while promoting sustainability and community development initiatives.
