Business Wire India
Radico Khaitan is excited to share the news that Rampur Asava Indian Single Malt Whisky has clinched the title of Best World Whisky at the 2023 John Barleycorn Awards, a distinguished accolade in the spirits industry.
Renowned for acknowledging excellence, the John Barleycorn Awards has acknowledged the outstanding quality and distinctive attributes of Rampur Asava Indian Single Malt Whisky. Setting itself apart through an innovative approach to the aging process, Rampur benefits from the diverse climate conditions provided by the Himalayas, with the renowned Indian Summer flavor contributing an extra layer of dimension and depth. The extensive interaction between the malt and the cask results in a maturation process almost four times faster than that seen in Scotland.
Sanjeev Banga, President of International Business at Radico Khaitan Ltd and the visionary behind the iconic Rampur range, commented, “Our standing as possibly the sole Indian company in the industry, featuring products like Rampur Indian Single Malt Whisky, Jaisalmer Indian Craft Gin, and Sangam World Malt Whisky in the super-luxury segment, alongside international alcohol companies, attests to their quality. The global presence of our products, combined with acclaim and endorsements from top experts, including this latest triumph at the John Barleycorn Awards, serves as evidence of our unwavering commitment to product quality and customer satisfaction.” Banga added that Rampur Asava will soon be accessible to Whisky enthusiasts in the Indian domestic market.
Underlining the global significance of Indian whisky, Kunal Madan, Vice President of International Business at Radico Khaitan, emphasized, “India holds an impressive 48 percent share of the global whisky market. While the majority remains within our borders, the endeavors of producers like us have successfully introduced our exceptional Indian whiskies to markets such as the US and UK. In a landscape dominated by only a handful of Indian whiskies, Rampur has earned its place as one of the most highly regarded brands. This recognition reinforces the impact of our journey, guided by quality and innovation, beyond national borders.”
The Rampur range, featuring Rampur Select, Rampur PX Sherry Cask, Rampur Double Cask, Rampur Asava, Rampur Signature Reserve, Rampur Jugalbandi Series, and Rampur Trigun Indian Single Malt Whiskies, exemplifies Radico Khaitan’s commitment to excellence and diversity in the world whisky category.
