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Unlocking India’s Rich Heritage: ASI’s “Adopt a Heritage 2.0 programme” Indian Heritage app and e-Permission portal launched

IndiaUnlocking India’s Rich Heritage: ASI’s “Adopt a Heritage 2.0 programme” Indian Heritage app and e-Permission portal launched

India boasts a rich cultural heritage, with 3696 monuments protected by the Archaeological Survey of India (ASI). These monuments not only showcase the nation’s vibrant history but also have the potential to drive economic growth. To ensure their preservation and enhance visitor experiences, ASI launched the “Adopt a Heritage 2.0” programme, along with an Indian Heritage app and an e-Permission portal on September 4,2023. Let’s explore the benefits of these initiatives in detail.

1. Preservation of Heritage Sites

The foremost benefit of the “Adopt a Heritage 2.0” programme is the preservation of India’s iconic heritage sites. Corporate stakeholders are invited to utilize their CSR funds to enhance amenities at these monuments, ensuring their longevity for future generations. This collaborative approach between the government and the corporate sector plays a crucial role in safeguarding our cultural treasures.

2. Economic Growth and Development

Well-preserved heritage sites are not just historical landmarks; they are also significant contributors to local and national economies. Through this programme, these sites receive much-needed upgrades, which can attract more tourists, generate revenue, and boost local economies. Additionally, the development of amenities creates job opportunities in the region.

3. Cultural Identity and Promotion

Minister of State for Culture, Meenakshi Lekhi, emphasized the importance of cultural heritage in shaping identity. India’s diverse and rich heritage is a source of national pride and global fascination. The “Adopt a Heritage 2.0” programme offers an opportunity to showcase this cultural identity on a global stage, especially during events like the G20 Presidency.

4. Corporate Social Responsibility (CSR)

Corporate entities can align their CSR efforts with this programme, demonstrating their commitment to social and cultural causes. By investing in heritage preservation, corporations fulfill their CSR obligations while leaving a lasting impact on society.

5. Recognition as Heritage-Friendly Entities

Stakeholders selected under the programme have the chance to be recognized as responsible and heritage-friendly entities. This recognition enhances their reputation and demonstrates their commitment to corporate social responsibility.

6. Enhanced Visitor Experiences

As amenities at heritage sites are improved, visitors can enjoy a safer, more accessible, and informative experience. This not only attracts more tourists but also ensures that they leave with a deeper understanding and appreciation of India’s heritage.

7. Transparency and Accessibility

The dedicated web portal, www.indianheritage.gov.in, provides transparent information about monuments available for adoption. It includes gap analysis and financial estimations, making the process clear and accessible to potential stakeholders.

8. Mobile App – Indian Heritage

The “Indian Heritage” app complements the programme by showcasing heritage monuments across India. It offers state-wise details, photographs, information on public amenities, geo-tagged locations, and a feedback mechanism for citizens. This app opens up the rich tapestry of India’s heritage to a global audience.

9. E-Permission Portal

The www.asipermissionportal.gov.in streamlines the process for obtaining permissions for photography, filming, and developmental projects on monuments. This portal eliminates operational and logistical bottlenecks, making it easier for individuals and organizations to contribute to heritage preservation.

The “Adopt a Heritage 2.0” programme, Indian Heritage app, and e-Permission portal represent a commendable effort by ASI to preserve India’s cultural legacy. Through collaboration with corporate stakeholders, enhanced visitor experiences, economic growth, and promotion of cultural identity, these initiatives are poised to safeguard and celebrate India’s remarkable heritage for generations to come. It’s an invitation to all entities to join hands in the journey of preserving “Virasat Bhi, Vikas Bhi” – heritage and development hand in hand.

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